Harley-Davidson’s electric bike brand known as Serial 1 has several eye-catching e-bike designs that already pick up a bit of retro flair. But now the company has doubled the nostalgia with a custom chopper-style electric bike that resembles a classic Schwinn Stingray bike.
And it won’t be the last custom e-bike design Harley has planned for the future.
The new design is part of a series called “1-OFF” in which Serial 1 will produce unique electric bicycles that will be auctioned off to the highest bidder.
These e-bikes are based on the same basic structure as the retail e-bikes offered by Serial 1, but have significant changes in the aesthetics and accessories of the bikes.
The first bike in the new 1-OFF line, for example, is known as the MOSH / CHOPPER and has some serious chopper bike vibes from the ’60s.
The beautiful, specially modified electric bike was designed by Serial 1, although the modifications were made by professional chopper builders Warren Heir Jr. and Kendall Lutchman at JR’s Fabrication and Welding in Milwaukee.
The MOSH / CHOPPER has an iridescent blue “Street Freak” finish with silver microflakes reminiscent of the 1960s, as well as hand pinstripes and hand lettering.
There is a contemporary long and low banana seat supported by a custom built stainless steel sissy bar and a raised ape hanger style handlebar.
Aaron Frank, Brand Director of Serial 1 described the idea behind the custom e-bike series:
“Personalization is such an important part of motorcycle ownership. For decades, people have modified their motorcycles to reflect their unique style and taste. The 1-OFF series transfers this spirit of customization and personalization to e-bikes and shows people how much fun it is to develop an e-bike that fits their own unique personality. “
Under the hood (so to speak) the MOSH / CHOPPER retains a lot of the bones and functions of the MOSH / CTY bike. The Brose mid-engine, the in-house Harley-Davidson battery design, the hydraulic TRP disc brakes and the Gates carbon belt drive are available.
Harley’s own light package is still there, including the bright headlights and the in-frame taillights.
But with all the fun modifications, Serial 1 expects it to sell for a pretty penny higher at auction. That’s the plan anyway, although at the time of writing the maximum bid is only $ 6,100 with just over a day left.
For comparison, the MOSH / CTY is currently available for $ 3,799. But it definitely can’t keep up with the MOSH / CHOPPER. Check out the custom bike wheelie through Milwaukee in the short video below.
Serial 1 plans to bring several of these unique e-bikes to market each year and I will surely be interested to see what else they can come up with. If the MOSH / CHOPPER is a clue, they’re going to be pretty radical.
But at the same time I have to wonder about this step.
I was the first journalist to ever see or test Serial 1’s electric bikes before they were publicly released, and Serial 1 spent most of my time stressing to me how much they saw them as an e-bike brand rather than a motorcycle offshoots of the company wanted to be seen. While they certainly appreciated their legacy and the benefits of having such a close relationship with their Harley-Davidson parents, they constantly compared themselves to other premium brands’ e-bikes that can be found in any high-end bike store.
Going in a completely different direction and adopting a much more motorcycle mentality from custom bike builds seems like a pretty big linchpin to me.
Anyway, I can’t deny how cool this bike looks. I’m definitely more of the “bikes belong on the street, not in the museum” type, but I might have to make an exception with this one.
If you’d like to see what the actual Harley-Davidson e-bikes look like, you can watch my world’s first test drive video below.
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